AstroTalk has democratised on-line astrology companies in India: Founder

New Delhi, July 27 – Submit-pandemic, life was full of uncertainty and hundreds of thousands of individuals have been fearful about their future, in search of easy options to their issues and astrology to get the precise course.

AstroTalk, which made astrology companies extra accessible through app and is the world’s largest astrology platform, let customers chat with trusted and verified astrologers by means of its app.

Its founder, Puneet Gupta, began AstroTalk in October 2017 and inside a span of few years, it turned the market chief.

Gupta advised IANS that the platform has seen huge traction over the previous few years and reached 40 million prospects cumulatively, commanding over 80 per cent market share within the Indian on-line astrology market.

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Listed here are excerpts from an interplay:

Q: Inform us extra about AstroTalk and its imaginative and prescient.

A: Astrotalk was arrange primarily to assist prospects search solutions and steering from trusted and verified astrologers. We at Astrotalk consider in our historic vedic science and consider that utilizing these sciences, we will create a optimistic affect on the world and the lives of our hundreds of thousands of consumers worldwide.

Astrotalk allows consultations between prospects and astrologers by means of our secured platform throughout the medium of chat , voice telephony and dwell streaming. The platform is positioned as a one-stop answer for all astrology and wellness wants.

Q: How has been the response to AstroTalk to date?

A: We now have seen huge traction over the previous few years and have reached 40 million prospects cumulatively. Going ahead, we will probably be increasing rather a lot internationally in order that the advantages of the platform may accrue to the worldwide Indian diaspora. We’re very bullish on the Indian market and progress story and consider that with rising premiumization, the marketplace for a product like Astrotalk will solely broaden. We already command an over 80 per cent market share within the Indian on-line astrology market.

Q. How do you propose to leverage Analytics and AI/ML inside Astrotalk? 

A. We already leverage AI/ML to create predictive algorithms for fraud detection and astrological analysis. Enhancing developer productiveness has additionally been one of many key objectives for decreasing our time to market and we’ve lately began exploring Generative AI choices from AWS similar to Amazon CodeWhisperer to plug any code vulnerabilities and speed up time-consuming coding duties. 

We’re additionally in progress of making our personal chatbot to reply help queries of the purchasers. With our rising platform demand, a variety of information is crunched on a real-time foundation utilizing AWS companies similar to RDS, S3, AWS DMS and different open-source applied sciences. Nonetheless, we nonetheless consider that no quantity of AI/ML can change astrologer-user conversations and evaluation of a real & verified astrologer.

Q: How has AWS Cloud helped you scale your progress?

A: Cloud telephony and AWS have helped us implement a really strong scalable answer which has enabled us to scale quicker. We now have elevated our revenues from Rs 5 crore/month in 2020 to Rs 45 crore/month now, whereas utilizing AWS, therefore spending much less time on firefighting and optimizing infra and extra time on rising the enterprise.

One of many key challenges AstroTalk confronted was the resource-intensive nature of their inside Buyer Relationship Administration (CRM) system. AWS offered a sturdy answer by leveraging Amazon RDS (Relational Database Service) flexibility to spawn a number of slaves, distributing the workload throughout them. 

Moreover, utilizing routing guidelines in Elastic Load Balancing (ELB), they directed CRM requests to a separate goal group particularly designed for dealing with CRM visitors. This method resulted in a exceptional enchancment in CRM efficiency and considerably elevated the velocity of their operations groups. Metrics, similar to decreased response occasions and improved buyer satisfaction, demonstrated the effectiveness of those optimizations.

AWS supplied cost-saving alternatives for Astrotalk by means of varied companies and methods. By implementing Amazon EC2’s automated scaling teams (ASG), they have been in a position to adapt their infrastructure dynamically to fluctuating visitors calls for, thereby optimizing useful resource utilization and decreasing prices during times of low exercise. 

Furthermore, they adopted gp3 disks for Amazon RDS, main to a price discount of over 40 per cent in comparison with their earlier storage answer. Moreover, they optimized storage prices by migrating name recordings from customary storage to clever tiering on Amazon S3, intelligently adjusting storage courses based mostly on utilization patterns.

Time to market is a essential think about at this time’s aggressive enterprise panorama. AWS offered Astrotalk. with the instruments they wanted to speed up their software program deployment course of. By using AWS CodeDeploy at the side of automated scaling, they established a blue-green deployment pipeline. This method allowed us to regularly roll out updates and rapidly revert to earlier variations in case of any bugs or points, offering better confidence to the event staff throughout deployments.

Astrotalk capitalised on AWS’s Autoscaling Teams and Financial savings Plans. Autoscaling Teams allowed them to routinely modify the variety of situations based mostly on workload fluctuations, making certain optimum efficiency with out over-provisioning assets. 

Astrotalk additionally leveraged AWS’s Elastic Load Balancing (ELB) service, distributing incoming visitors throughout a number of situations and Availability Zones (AZs) to forestall single factors of failure.