Snapchat unveils ‘Lens Creator Rewards’ programme in India

New Delhi, Aug 2 – Snap, the dad or mum firm of Snapchat, has launched a ‘Lens Creator Rewards’ programme for Snap AR creators in India.

The Lens Creator Rewards is a brand new approach for Snap AR creators, builders and groups to be rewarded for constructing top-performing Lenses on Snapchat, the corporate stated in a press release.

India is amongst the highest 5 markets the place lenses from Lens Creators obtain probably the most neighborhood engagement.

This programme celebrates probably the most inventive Lenses that allow Snapchat customers to precise themselves and have enjoyable with associates

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“Snapchatters love Lenses constructed by our international AR neighborhood of greater than 300,000 AR creators, builders, and groups world wide. At Snap, we’re dedicated to rewarding the worth that AR creators convey to the platform as they advance their expertise and develop their companies by way of the brand new Lens Creator Rewards Program,” stated Joseph Darko, International Head of AR Developer Relations at Snap.

Each month, a Lens Creator may very well be awarded as much as $7,200 if they’ve the top-performing Lens in India, the US and Mexico.

This system is open to new and present Lens Studio neighborhood members from practically 40 nations, together with India.

“In India, Snapchat continues to witness a outstanding emergence of AR creators from numerous components of the nation, consistently including to the vibrancy of the platform’s AR neighborhood,” the corporate stated.

“With the unbelievable scale of AR creation and deep engagement from Snapchatters, Snap Inc. is dedicated to supporting AR creators as they advance their expertise and develop their companies by empowering and rewarding creativity,” it added.

In June, the favored social media platform launched two new nickname-themed AR lenses — ‘India’s High Nicknames’ and ‘My Nickname’– for customers within the nation.

The customized nickname AR expertise was purpose-built to permit customers to have fun their nicknames proudly.