Swedish privateness watchdog warns corporations to cease utilizing Google Analytics

London, July 4 – Swedish knowledge safety watchdog has fined two firms for utilizing Google Analytics for internet statistics, asking them, together with two extra firms it audited, to cease utilizing Google Analytics.

The Swedish Authority for Privateness Safety (IMY) audited how 4 firms use Google Analytics for internet statistics.

IMY issued administrative fines in opposition to two of the businesses. One of many firms has not too long ago stopped utilizing the statistics device by itself initiative, whereas IMY orders the opposite three to additionally cease utilizing it.

Google Analytics is a device for measuring and analysing visitors on web sites.

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The businesses audited had been CDON, Coop, Dagens Industri and Tele2.

IMY issued an administrative high quality of 12 million SEK (over $1.1 million) in opposition to Tele2 and 300,000 SEK (round $30,000) in opposition to CDON.

“The audits are based mostly on complaints from the organisation None of Your Enterprise (NOYB) within the gentle of the Schrems II ruling by the European Courtroom of Justice (CJEU). The complaints allege that the businesses, in violation of the regulation, switch private knowledge to america,” stated the IMY in its ruling.

In its audits, IMY thought of that the info transferred to the US by way of Google’s statistics device is private knowledge as a result of the info might be linked with different distinctive knowledge that’s transferred.

All 4 firms have based mostly their selections on the switch of non-public knowledge by way of Google Analytics on customary contractual clauses.

“From IMY’s audits, it seems that not one of the firms’ further technical safety measures are ample,” stated the watchdog.