YouTube ends cheaper ad-free ‘Premium Lite’ subscription plan

San Francisco, September 27: Google-owned YouTube is shutting down its low-cost subscription plan, ‘Premium Lite’, after a two-year pilot in choose international locations. In line with ‘The Verge’, YouTube has knowledgeable its prospects through e mail that ‘Premium Lite’ won’t be obtainable after October 25, 2023.

Within the e mail notification, YouTube mentioned, “We’re writing to let you realize that after October 25, 2023, we’ll not provide your model of Premium Lite.” Acknowledging that this resolution could disappoint some customers, YouTube famous that they’re actively engaged on completely different iterations of ‘Premium Lite’ based mostly on suggestions from customers, creators, and companions.

‘Premium Lite’, priced at $7.39 per 30 days, was initially launched in choose European international locations in 2021, together with Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. This subscription plan supplied an ad-free viewing expertise throughout YouTube’s varied apps and codecs. Nevertheless, it didn’t embrace different premium options similar to offline downloads, background playback or ,YouTube Music advantages.

Present subscribers to ‘Premium Lite’ will quickly have to decide on between watching YouTube with advertisements or upgrading to the costlier ‘YouTube Premium’, which incorporates entry to YouTube Music.

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This modification comes shortly after YouTube Premium elevated costs for particular person plans for the primary time. The brand new pricing for particular person plans now begins at $13.99 per 30 days, whereas household plans noticed a rise to $22.99 per 30 days late final 12 months.

Other than this improvement, YouTube has additionally introduced a brand new function for its short-video platform ‘Shorts’. This upcoming function referred to as ‘Dream Display’ is predicted to launch in early 2024. ‘Dream Display’ will allow customers to create AI-generated video or picture backgrounds by merely typing their desired content material, offering extra inventive choices for Shorts creators.